Choose a local guide

A reliable local partner is essential when evaluating opportunities in new markets. We have on-the-ground experience with brands, networks and product categories across Asia. That gives us a unique level of visibility in every market we serve.

Customs, cultures and preferences have a critical influence on success. Our expertise will allow you to map out your in-market strategy with total confidence, carefully adhering to ethical and regulatory requirements while building market potential.

Product intelligence

• Consumer research
• Panels, surveys and other market tests
• Entrance strategy development

Market intelligence

• Third party market insights
• Wholesaler and distributor relationships
• Retail evaluation

Performance intelligence

• Promotion effectiveness review
• Market share analysis
• Competitor information

Regulatory compliance at market speed

Managing complex regulations and constantly changing compliance requirements can be a challenge. An experienced partner is a must. With our in-market regulatory teams advising you every step of the way, you may rest assured that your products will be brought to market quickly and responsibly.

Auriga has built strong relationships with government and industry leaders across the region. We know how to gain acceptance and educate the industry about your product. By expediting registration we may even enable a shorter waiting period.

Our in-house teams of medical regulatory experts will help you navigate the written and unwritten requirements. Throughout the entire process we advise how to invest, how to educate and where to dedicate resources to optimise impact.

Pre-registration

• Clinical trials, product testing and specification validation in SFDA lab
• External regulatory education and training

Registration

• Pharmaceutical products
• Medical devices
• Health foods
• Cosmetic products for common and specific use
• Healthcare product import permit application
• Post-marketing amendments
• Customs clearance

The highest ethical standards

Our healthcare professionals inform, teach and train local markets about your treatment solutions. We work with public and private stakeholders to share the benefits of your healthcare solutions in compliance with the most stringent ethical standards.

• Doctor training
• Industry round table discussion
• Advisory board consultation
• Medical standard review
• Medical Societies engagement
• Continuing education materials

Reaching Asia’s shopping millions

Companies selling over-the-counter products directly to consumers highly value our in-house marketing services. Our marketing teams are well-experienced in managing sophisticated through-the-line campaigns.

We work closely with you to jump start brand awareness, drive sales and secure market share. Together we’ll localise your marketing strategy to persuade your target audience with strong, meaningful messages.

Regular reporting and online access to your key performance metrics keep you fully aware. Big data informed decision making allows ongoing campaign optimisation and strategic adaptation.  

• TV, print, digital campaigns
• Out-of-home ads and displays
• Events and sponsorships
• Trade marketing and Point-of-sales displays
• Promotion design and management
• Packaging design and localization

On their devices, in their lives

Digital and smart-device penetration is extremely high in Asia. Yet many of your competitors are slow to adapt and take advantage of rapidly changing consumer behaviour and preferences.

Our digital understanding, agile approach and focus on omni-channel touch points enables you to connect meaningfully to your audience across channels and devices.

We ensure healthcare specialists, patients and shoppers can readily find accurate, clear and relevant online information about your products using local digital preferences to shape our communications strategy. From website development to ecommerce and social media, we’ll help your audience find you and your content online.

• Website and SEO management
• E-retail and pharmacy
• Social media management
• Digital advertising
• Digital channel management

Powered by relationships

With deeply embedded roots in Asia’s medical and retail communities, we have cultivated strong commercial relationships across the industry. Our network partners include a wide network of care providers, wholesalers, and retailers.

Auriga sales teams make sure your products are available at the right place for the right value. We manage the entire sales process, including order processing, invoicing, collection, and inventory management.

Sales order processing

• Selling and promotion services
• Sales order taking and recording
• PDA, EDI, fax, phone, email
• Invoice and credit note issuing
• Bill collection and cash management

Customer experience

• Customer inquiry and follow up
• Order track and trace management
• Product promotion management
• Customer database management

Accounts Receivable Management

• Product listings and registration
• Pricing strategy implementation
• Regulatory affairs and pharmacovigilance
• Inventory management
• Product recall and disposal
• Tender and bidding
• Goods on loan and reserved

On the ground, in the store, on the shelf

Our teams of merchandisers manage your stock in stores to make sure products are available and properly displayed. With visit schedules tailored to your needs, our merchandisers provide on-the-ground intelligence about store and competitor activities with direct uploads of photos and information so you have the insight you need to make the best decisions.

Our ordering, verified stock accounting and replenishment process is powered by real-time technology for on-the-go updates and instant order processing.

Home shelf management

• Distribution and pricing compliance
• Planogram management
• Display replenishment

Promotion management

• Promotion and display compliance
• Before and after photographs
• Stock level management

Return management

• Identify expired stock
• Arrange for stock collection
• Upload data to Road Warrior system

Market intelligence

• Trade activity reporting
• Competitor and product launch review
• Special display area
• Unique or innovative packaging
• Sample purchase and review

Express delivery for health-at-home

We believe in patient-centric care and support advances in healthcare delivery systems to enhance availability, convenience and efficiency. Our home delivery services streamline the ordering process with in-house customer call centres and digital supply chains that fulfil all the requirements of customers, health authorities and medical decision-makers. Our agile, end-to-end approach enables home delivery to responsibly provide convenient daily care for end-users.

• Patient ordering
• Prescription verification and interface with health authority
• Scheduled home delivery